Darren's experience, education and passion for photography was a huge help when it came to the shooting of watches and jewelry. At Timex, Darren was director of the photo studio which saw thousands of projects come through each year. On top of this Darren saw to it that the studio work beyond traditional shots and fostered more creativity and OOH photo shoots that incorporated lifestyle and live action photography.
The highlight for the Timex creative team was the colaboration with Jimmy Chinn in shooting stills and video of Conrad Anker in the Grand Tetons. The assets captured were used to promote the Expedition line of watches and the video was used at the Toronto Film Festival.
“ You don’t take a photograph, you make it. "
- Ansel Adams
TIMEX Optimal Viewing Angle Watch Photo Shoot