A creative director/designer/marketer with over 20 years of experience across a wide spectrum of marketing, design & business disiplines. In 2003 he took a position with the quintessential American watch brand, Timex. Darren created product, packaging and retail design solutions, quickly moving into a leadership role. He was instrumental in the re-branding of Timex, giving direction to the final resolution of branding elements and ad campaigns. Additionally, He spearheaded the overhaul of the Timex packaging and point of purchase efforts worldwide. In this pursuit Darren cut packaging costs by over 15%, cut the overall number of packages by over 20% and improved the brands presence at all important consumer touch points; elevating the brand and its perceived value.
Subsequently Darren has worked with various commercial clients across the country, been an educator at the University of Bridgeport and worked with groups concentrating on issues of sustainability. His main focuses since Timex have been ProtoHaus™ and developing new consumer products that are currently available at major retailers such as Target, Bass Pro Shops, Home Depot and Walmart. ProtoHaus™ has been featured in The New York Times and in the documentary Tiny: A Story About Living Small
Clients Include: Nite Ize, Velocate, Lincoln Center for the Performing Arts, Tissot, Vertu, Calvin Klien, Breitling, Timex, Dom Perignon, Hoechst Celanese, Chesebrough Ponds, Nike and Reebok USA…
His approach to design was always refreshing drawing on his contemporary design ethos and ability to live the brand. His creative solutions always surpassed the expectations of the Timex Group stakeholders which I think is testament to his ability to get the most of his team.